What is under armour pestel analysis? Under Armour, Inc. (UA) is an athletic wear company that sells men's and women's clothing designed to be sweat-resistant and quick-drying under strenuous exercise or sports conditions, such as during outdoor performance athletic events, such as American football, Association football (soccer), basketball, baseball, lacrosse, tennis, running, cross-training. under armour is a brand under the umbrella of athletics footwear company are one of the leaders in athletic wear with sport performance under armour clothing apparel under armour underwear under armour socks.

Now, this article discusses the possible impact of the company's digital moves on its business. The author discusses how Under Armour's push into digital health has helped them to better compete with Nike and other competitors. The author also discusses how under armour has entered a "strategic partnership" with the San Francisco 49ers to explore ways that under armour might improve health via digital monitoring of athletes' performance during practices, as well as through data-driven athletic apparel based on under armour's own research. In his conclusion, he looks forward to under armour's future. 

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